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Your Company Impacts More People Than You Think

Last time we focused on Purpose—why your business or organization exists. In this post, let’s talk about People—who your business is and who it serves. As of this writing, there are no businesses that function without people. Businesses still require people to do the work (make the stuff, sell the stuff, service the stuff); people […]

5 Ways to Incorporate your Purpose into your Daily Operations

In our last post, we described the importance of knowing and understanding your company’s “Purpose”—WHY you do what you do. The next step is to infuse Purpose into everything your company does and here are 5 ways to do that: We all know it’s important to communicate your company’s Purpose to your employees when they […]

Purpose–WHY Your Business Exists Really DOES Matter

We are all accustomed to answering the question “What do you do?”—and we usually have a pretty good answer. But rarely do we hear “WHY do you do it? What is the purpose for your business, the reason you started this journey called entrepreneurship (whether that journey began decades or weeks ago)?” Or another way […]