Publications

Publications

Bull’s-Eye!

Colleen Rudio and 36 other industry leaders lend their knowledge and experience to the publication ‘Bull’s-eye! The Ultimate How-To Marketing & Sales Guide for CPAs’

“Today, trade shows are as varied as their sponsors. Whether sponsored by a local chamber of commerce, university, industry association or business development group, trade shows offer a multitude of opportunities for firms of all sizes. What are the benefits? Chose a trade show that successfully draws the audience you want and you will have the opportunity to target your marketing, create niche opportunities and meet qualified prospects as you focus on specializing and branding your firm as a serious industry competitor.” – Colleen Rudio

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

Colleen Rudio is a proud contributor to The Brand Mapping Strategy authored by long-time professional colleague Karen Tiber Leland.

“Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand.”