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We are all accustomed to answering the question “What do you do?”—and we usually have a pretty good answer. But rarely do we hear “WHY do you do it? What is the purpose for your business, the reason you started this journey called entrepreneurship (whether that journey began decades or weeks ago)?” Or another way

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Are you struggling to define the exact path your business will take in the coming year? You know where you would ultimately like your business to end up, but perhaps you’re struggling with placing the building blocks in the right places in the right sequence. You’re not alone. This is one of the biggest challenges

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