Last time we focused on Purpose—why your business or organization exists. In this post, let’s talk about People—who your business is and who it serves.

As of this writing, there are no businesses that function without people. Businesses still require people to do the work (make the stuff, sell the stuff, service the stuff); people to buy the product or service; people to provide and sell supplies and inputs to the business.

Most articles about people focus on how important the right people in the right jobs are. And we cannot possibly agree more – in fact, our next post will give you some ideas on how to do this. But for now, let’s focus on the impact your company has on people, both internal and external.

Internal—these are the people you hire or who volunteer within your organization, and there are many, many resources on hiring, onboarding, developing and coaching internal people. A quick Google search brings up more articles, books, blogs, conferences, webinars and websites devoted solely to how to manage/supervise the people you hire than you could possibly read in a lifetime. These are just a few that we’ve found to be helpful:,,

Cascadia offers a customizable leadership training program, CapacULead; and a Learning Management System, StrongestLink. We can create training specifically for the needs of your company and your people. Check out this infographic for a quick synopsis of our comprehensive training development process.

External—these are the rest of the people in your world—board of directors, customers, community members, your mentors, family and support network, and the families of your internal people. When you begin to inventory the people and lives your business or organization impacts, the ripple effects of your success and its importance become clearer.

We recently worked with a local technology company who wanted to reinforce how important what their people do every day is to the companies they serve. We created an infographic representing all the People their company impacts. They are small—9 employees, however, when they calculated the impact they have on their clients, it was staggering. They impacted (significantly) the ability of several companies to conduct and grow their businesses, which, in turn, impacted the number of people they could hire and promote, which impacted those employees’ families and the customers they ultimately served. Overall, their little company and the service they provide to their clients affect thousands of people. Can you just visualize the ripple growing into a tidal wave?

Take a few minutes to do your own “People” inventory. You might be surprised at the profound effect your company has on people—internal and external.